Head Spa Mastery: The Practitioner's Playbook

Your step-by-step guide to mastering the art, structure, and business of Head Spa.

About the Playbook

Created by Michelle McAuley, Founder of McAuley & Co Academy, this beautifully designed guide gives you the exact systems, treatment flows, and business structure used by top Head Spa professionals.

Whether you’re introducing Head Spa services for the first time or refining your existing treatments, this Playbook bridges education and execution — helping you deliver transformative experiences that rebook themselves.

What’s Inside

✨ Treatment Protocols: Step-by-step guides for every Head Spa level — from foundational to luxe.

✨Equipment & Setup: How to create a professional, functional, and calming treatment space.

✨Customization & Add-Ons: Tailor each experience to scalp type, energy, and intention.

✨Pricing & Memberships: Frameworks to price profitably, package confidently, and grow recurring revenue.

✨Templates & Forms: Editable consultation, scalp analysis, and aftercare charts.

✨Marketing & Growth: Guidance to attract ideal clients and position your Head Spa as a signature service.

Who It’s For

Perfect for estheticians, cosmetologists, and wellness practitioners who want to:

Offer elevated, results-driven Head Spa services
Refine their protocols and professionalism
Build systems that support confidence, consistency, and profit

Launch Price

💫 $97 (Regularly $300) — limited-time offer

Why You’ll Love It

This isn’t just a manual — it’s a mentor in book form.
You’ll gain the structure, language, and flow to lead your clients through experiences that feel both luxurious and therapeutic — while building a business that supports your vision.

Clarity. Confidence. Consistency. That’s the power of mastery.